AI Agents Will Re-Imagine Creativity: Adobe’s Govind Balakrishnan

Adobe’s AI agents can transform the way we create and innovate, believes Adobe's Govind Balakrishnan. Here is a detailed conversation on the same.

Adobe has been re-positioning Express, its all-in-one creative platform, as a single solution for individuals and businesses alike. It got a new identity with the arrival of generative AI and, now the integration of AI agents opens more possibilities for the platform. Adobe is integrating these AI agents to assist with content creation, offering features like image generation, template suggestions, and design customisation.

These agents are ushering in an era where creativity is not just augmented by technology but radically reimagined through it.

“We now have the ability to reimagine creativity itself,” he said. “You are no longer constrained by templates, your own assets, or even tool proficiency. You’re only limited by your imagination,” Govind Balakrishnan, Senior Vice President of the Express Product Group & Digital Media Services at Adobe told Times Now Tech, in an interview.